Thursday 22 December 2011

Mass media
refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media (also known as electronic media) transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles. Alternatively, print media uses a physical object as a means of sending their information, such as a newspaper, magazines, brochures, newsletters, books, leaflets and pamphlets. Photography can also be included under this subheading as it is a medium which communicated through visual representations. The term also refers to the organizations which control these technologies, such as television stations or publishing companies. Mobile phones, computers and Internet are sometimes referred to as New-age Media. Internet media is able to achieve mass media status in its own right, due to the many mass media services it provides, such as email, websites, blogging, Internet and TV. For this reason, many mass media outlets have a presence on the web, by such things as having TV ads which link to a website, or having games in their sites to entice gamers to visit their website. In this way, they can utilise the easy accessibility that the internet has, and the outreach that internet affords, as information can easily be broadcast to many different regions of the world simultaneously and cost-efficiently. Outdoor media is a form of mass media which comprises billboards, signs, placards placed inside and outside of commercial buildings/objects like shops/buses, flying billboards (signs in tow of airplanes), blimps, and skywriting. Public speaking and event organising can also be considered as a form of mass media.

Saturday 17 December 2011

mediation

Mediation is a form of conflict resolution through the mediation of an independent third person; the mediator. The parties will try to solve the dispute together with the help of a independent conflict mediator. A mediator doesn't choose sides, but informs the parties so they are able to find a solution for the dispute themselves.
     Is mediation soft? If it is your opinion that finding a quick and relatively cheap solution that takes into account the interests of both parties, then yes, mediation is soft. We only work with mediators that work firm and purposive, without losing their involvement in and empathy for both parties.

Thursday 15 December 2011

media, new media

Media
  • Advertising media, various media, content, buying and placement for advertising
  • Broadcast media, communications delivered over mass electronic communication networks
  • Digital media, electronic media used to store, transmit, and receive digitized information
  • Electronic media, communications delivered via electronic or electromechanical energy
  • Hypermedia, media with hyperlinks
  • Mass media, all means of mass communications
  • Multimedia, communications that incorporate multiple forms of information content and processing
  • New media, a broad term encompassing the amalgamation of traditional media with the interactive power of computer and communications technology
  • News media, mass media focused on communicating news
  • News media (United States), the news media of the United States of America
  • Print media, communications delivered via paper or canvas
  • Published media, any media made available to the public
  • Recording medium, devices used to store information
  • Social media, media disseminated through social interaction
  • MEDIA Programme, a European Union initiative to support the European audiovisual sector.

New media
is a broad term in media studies that emerged in the latter part of the 20th century. For example, new media holds out a possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. Another important promise of new media is the "democratization" of the creation, publishing, distribution and consumption of media content. Another aspect of new media is the real-time generation of new, unregulated content.
Most technologies described as "new media" are digital, often having characteristics of being manipulated, networkable, dense, compressible, and interactive. Some examples may be the Internet, websites, computer multimedia, computer games, CD-ROMS, and DVDs. New media does not include television programs, feature films, magazines, books, or paper-based publications – unless they contain technologies that enable digital interactivity.